Luarnet

Juegos móviles globales

September 12, 2005 on 6:18 pm | En Juegos |

Confieso que tengo un problema con los juegos en el móvil. Me da la impresión deue la mayoría de los juegos tratan el móvil como una consola extrañamente pequeña y no con una máquina con características y cualidades propias. De ahí, esa proliferación de juegos que son prácticamente idénticos a los juegos de consola.

Petteri Vainikka de Rovio Mobile plantea un problema añadido al anterior: el deseo de crear juegos que se puedan vender en todo el mundo. Por desgracia, eso obliga a intentar ir sobre seguro, produciendo juegos menos interesantes. Su propuesta va por otro lado: producir juego para mercados locales. Siempre se podrán trasladar a otros mercados si resultase necesario:

As a way to solve this problem, I propose dividing it into manageable pieces and then tackling each in the most appropriate way. In practise, this means focusing on creating games for specific markets instead of insisting on coming up with globally appealing games. The same approach should be applied to marketing. To those who insist that profitability requires globally applicable games, I can only ensure that the markets are large enough to make the proposed fragmented approach an equally, if not a more profitable business.

In addition, nothing prevents taking a successful game from one market to the next by truly localising it. In some cases, already a slight modification can be enough. The main argument is, however, that games should be developed with one specific market in mind, and not with two or more. This approach will also make the actual development and porting more straightforward and more efficient. Historically speaking, most successful European companies have done just this. And without a question, the same applies for successful US companies alike.

(vía MocoNews.net)