Un informe de Portio Research predice que África añadirá 265 millones de nuevos abonados en el periodo 2006-2011. Un aspecto interesante es este comentario sobre la diversidad étnica y cultural del continente:
One key to driving non-voice services may lie in the cultural diversity found in many African countries. In some markets there are many languages, religious groups, political beliefs and cultural differences, for example Nigeria, with a population of over 125 million, is home to over 250 separate ethnic groups. Locally and ethnically-relevant content has been well received elsewhere in the world, particularly in Asia and the Middle East, and there should be plenty of scope for growth in Africa.
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