Was SMS invented in 1861? es un fascinante artículo que compara el servicio SMS con el auge de las tarjetas postales en la segunda mitad del siglo XIX. Extraen interesantes paralelismos entre el funcionamiento de uno y el funcionamiento del otro, llegando incluso a comparar los MMS con las postales con fotografías. Un ejercicio muy bien realizado de analogía entre dos tecnologías. Concluye:
We are always looking for the Next Big Thing. Various operators and R&D organisations have looked at embedding devices in teeth or devices that read lips. Accessing thoughts directly has also been proposed as a means of emitting and receiving messages in future, though that sounds like it could be a bit of a shock to the system. It can be safely assumed that within the next 50 years, there will be another major new kind of messaging service – it will be built on this recurring interpersonal communication requirement – but with some interesting new benefits. Perhaps we will look back then and think how slow or cumbersome was an SMS or email message, and perhaps everyone in your personal “mental chat group” will join your sentimental recollection within milliseconds. It will be interesting to see how this new service works and how it resolves the extended marketing mix better than today’s services, but I hope you will be able to “stand the shock” of receiving it when it arrives.
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